The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, andcollaboration on the World Wide Web
You Are Not a Gadget
Something like missionary reductionism has happened to the internet with the rise of web 2.0. The strangeness is being leached away by the mush-making process. Individual web pages as they first appeared in the 1990s had the flavor of personhood. MySpace preserved some of that flavor, though a process of regularized formatting had begun. Facebook went further, organizing people into multiple-choice identities, while Wikipedia seeks to erase point of view entirely.
If a church or government were doing these things, it would feel authoritarian, but when technologists are the culprits, we seem hip, fresh and inventive. (kindle 995+)